Design Thinking: An Introduction

Design Thinking: An Introduction


This course is designed to get you started using design thinking to solve problems more creatively. You will better understand problems from the customer’s perspective as you apply different brainstorming techniques to identify innovative ideas. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process.

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Design Thinking is a collaborative problem-solving process based on design used in artistic endeavors. Whether you are in marketing, product development, customer service or leadership you can benefit from Design Thinking. Some of the worlds best-known companies use design thinking, including Airbnb, Apple, ESPN, Fidelity, GE, Google, IBM, Infosys, Intuit, Lego, Marriott, Nike and Samsung. This course will introduce you to important elements of Design Thinking including empathy (to understand a design for your users), ideation (to develop solutions your users want and need) and prototyping and testing (to refine solutions to your users).


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