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Story Marketing for Small Businesses
$55.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Balanced Scorecard Basics
$70.00At the end of this course, you will be able to: Define what the balanced scorecard is, Identify the benefits of the scorecard, Create a vision statement for the balanced scorecard, Understand what corporate values, mission statements, and vision statements are and how they tie into the balanced scorecard process, Determine if the balanced scorecard is right for your organization, Describe the key elements of the balanced scorecard process, Identify a strategy map, tactical action plan, and balanced scorecard, Identify the components of supporting balanced scorecard plans, Understand what processes you will need to support the balanced scorecard, and Identify the members of different balanced scorecard teams. -
Business Management 101: Boot Camp for Business Owners
$85.00This course will give you all the skills that you need as a new business owner. Youll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. Youll also learn the basics of leadership and tips for taking your business to the next level.
